Perry Marshall is one of the most sought after speakers on the subject of Google Adwords. He used internet marketing to grow a small startup business 2,000 % percent which was later sold for $18M.  .
ReviewPerry Marshall is himself an experienced direct marketer and stresses the direct response business model in his Google Adwords definitive guide. He calls it the fasted direct marketing medium known to man.
In my opinion Perry Marshall’s Ebook is one of the best books written to profit from Google AdWords. To describe the ebook I would quote the Chinese proverb “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”

 
All Adwords guide will teach you how to make money and you will make money till the time things go fine. But when a competitor comes along or Google updates their algorithm (Like the recent Landing page update) , you will be busted. Perry Marshall‘s book is about understanding the Adwords game.
For a long time I used to run around how to tweak my CTR rates and lower my bid amounts. One sentence from Perry infused light into my neurons “It’s not how much traffic you get , it’s what you do with the traffic”
The book is a comprehensive resource and touches points such as:

• Click Fraud
• How to avoid bidding wars
• Examples of building of a real-life Google Adwords campaign using the keyword tips and tools
• How to pre qualify traffic?
• "Peel and stick" method. to find a home for valuable keywords in your Adwords campaigns even if they're not converting into clicks or sales.
• And much more..

Rating: Excellent for all marketers. A must have in an affiliate marketers library .
Website urls : PerryMarshall.com